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Johnston’s
Cranberry Marsh -
Mrs. J’s Preserves |
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| Situation |
A
homemade product with a long
tradition needed a facelift. |
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| Success |
A
complete packaging redesign,
yielded a more professional
looking product, yet still
maintaining the homemade look
and feel. Mrs. J’s preserves
are all based on Cranberries
and have a large micro market
following. |
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