• Home
  • Our Work
    • Our Portfolio
  • What We Do
    • The Brand Strategizer
    • Your Asset Builder
    • Your Online Partner
    • The Report Builder
    • Fresh Outside Perspective
    • Need a speaker?
  • Our Culture
    • The Team
      • Jackie Ranahan
      • Ruth Robertson
      • Jim Ranahan
      • Photo and Video Team
  • Contact Us
  • Our Blog
    • Communication
    • Graphic Design
    • Marketing
    • Photography
    • Printing
    • Social Media

Google launches a new social media platform: Google+

What is Google+? Google+ is Google’s latest social media tool. What makes Google+ unique is that it considers how we work as humans, and what’s not working with the current tools we are using.

Its aim: To fix online sharing, making it less awkward and more sensitive.


What’s not working with the other platforms?

  • Sharing is a public performance
  • You have to share with everyone
  • Not everyone is your friend
  • Real life sharing is unavailable

How does it work?

It’s too early to tell if Google+ will be all it’s cracked up to be, but it definitely has potential. It addresses some of the major complaints that other social media platform users have. As we use the tool ourselves, we will report back and let you know our thoughts.

Highlights of Google+

+Circles: With +Circles you have the ability to add your “friends” to different circles. You can categorize them as your best friends, acquaintances, work colleagues or family – really, you can put them in whatever category you want. When you’re ready to share info, you only share it with the circle(s) of your choice.

View the video here.

+Sparks: Simply add your interests and share with circles. If you’re interested in organic gardening and so is your friend, the two of you can explore the subject together.

View the video here.

+Hangouts: What are the two things that bother you most about online chat? One, it’s intrusive. Just because you’re online doesn’t mean you want to chat. Two, it’s awkward. You never can tell if the person you’re initiating conversation with is away from their computer or just ignoring you. +Hangouts has gotten rid of these two features and created a space where you and your friends can hang out and live chat together.

View the video here.

Will Google+ be all it’s cracked up to be? Only time will tell. Read more on the Google+ project.

Share this post on:

  • Communication
  • Graphic Design
  • Marketing
  • Photography
  • Printing
  • Social Media
RSS Subscribe to our RSS feed


© 2011 MACH ONE
Join a group of people just like you that want our latest articles and marketing know how delivered to their email and get your
FREE "Writing Good Email Content Whitepaper"

Twitter Updates

Brand #Fail Saddled by a wave of online faux pas, marketers struggle to break through the wall of consumer criticism http://t.co/2GiG04FW
“Business has only two functions – marketing and innovation.” ~ Milan Kundera
6 Ways to Grow YouTube Subscribers and Your Exposure | Social Media Examiner http://t.co/g5wyP0M5
The first requisite of success is the ability to apply your physical and mental energies to one problem without growing weary. Edison
Follow us on Twitter