5 Tips on How to Make Your Facebook Page More Effective
How many of us have a Facebook Page for our business? And of those, how many are actually managed effectively? Recently, I was asked to take a closer look at how some companies were using their Facebook Page to market their brand. While some used their page effectively, many did not. Here’s what I learned from those who used theirs well.
- Offer great content in a variety of ways. By offering interesting, educational content, your fans will return time and time again. Remember that we all prefer different mediums, so don’t just post the one that you’re most comfortable with. Use a combination of written text, striking images and engaging, but short videos. That way you’re sure to please all types of users.
- Engage in conversation. This seems pretty obvious, doesn’t it? Too many times fan pages are left unattended. Someone posts a comment or question that never gets answered, leaving the user feeling ignored and maybe even irritated. Get on there and communicate with your fans! It’s a great opportunity for you to build a great relationship. Ask questions and respond to the answers.
- Make requests that require action. Invite users to sign up for your monthly newsletter. Consider offering a discount for those who do. Provide users with content that requires an extra step – ask them to “click this” or “watch the video”. Not only will it provide you with the opportunity to learn what really engages your clients, you’ll be offering them something new and interesting – and that’s what it’s all about.
- Show a bit of personality. Interestingly, most fan pages don’t do this. This means that users only get to learn about a faceless brand, but not the people or person behind that brand. Social media is meant to be used socially, so don’t be afraid to show a little personality. Did you have a great staff party recently? Post the pics. Your fans will feel like they know you better.
- Monitor your page regularly. This one I see all the time – unmonitored pages. Someone gets excited and decides that a Facebook fan page is a great way to create buzz about their business. Their page is set up and in the coming weeks they add plenty of posts, often focusing on quantity, not quality. Then, for whatever reason, they stop altogether. In the meantime, fans have posted comments and questions – comments that never see responses and questions that never get answered. Be sure to stay on top of your fan page. It’s better not to have one at all, rather than have one that’s left unmaintained.
It’s a good idea to go into this with a goal. It doesn’t matter that you have 500 fans if they’re not engaged. Ask yourself what you hope to achieve. What constitutes a successful fan page in your mind? Does your page meet your own standards? Look at your competition’s page. What do you like about it? Dislike? Take notes and be sure that your page meets your own standards. Your page should:
- Increase brand awareness
- Promote engagement in the form of comments and/or click-throughs
- Influence users to participate and promote your brand
- Inspire new likes
- Convert into sales
Subscribe to our RSS feed