Last week, I was lucky enough to attend the B2 Conference at the Delta Hotel in Guelph, hosted by local mortgage agent Rob Campbell. Keynote speakers included author of UnMarketing, Scott Stratten, and John Morgan, author of Brand Against the Machine. Stratten was responsible for covering the marketing side of things; Morgan covered branding.
To boost business, build a strong referral network
According to a new study conducted by Manta, half of all small business owners get their biggest boosts from customer referrals, not Facebook, LinkedIn or other social media sites.
4 things to consider before hiring that new employee
No matter what type of business you’re in, the people who work for you are an integral part of your success. In fact, in some cases, your employees will make or break your business. Hiring the right staff every time isn’t easy, but the process can be made easier if you remember these four rules.
When you purchase products or services do you walk into the store and tell the storeowner what you’d like to pay? That would be nice, wouldn’t it? With most everything we purchase, we don’t get to choose how much we pay, so why give your customers that choice?
How to choose the perfect graphic designer for your business
So you’ve started a new business. How exciting? Just as you judge other professionals based on their business’ image, others will likely judge your business based on its image too. This is, after all, your chance to make a great impression on new and potential customers. For this reason, the person you choose to do your graphic design must understand who you are and create something that reflects your business. You’ll probably want something that sets you apart, while adhering to your business’ level of professionalism.
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